I said at the beginning of the year that I had over 300 hours of podcasts to catch up on. Today, I finally caught up. So I decided to download and listen to "S-Town", as recommended by Suze.
There's another podcast I've had recommended to me, called "My Dad Wrote A Porno". It's presented as, "three friends make a podcast about some dirty books that one of their dads is writing". I've listened to a lot of podcasts, and what immediately struck me about this one was that it sounded professionally narrated, recorded, and edited right from episode one. A quick internet search reveals that all three of them work in broadcasting, with the main bloke being a professional writer. You'll have to forgive me if I have serious doubts over whether or not his dad is actually the creative force behind said dirty books.
There's also a documentary out there called "A Complete History Of My Sexual Failures", or something along those lines. I reviewed it on here a few years back. There was something about it that struck me as "off", and I eventually found out that most of the "interviews" in the film were actually "re-enactments" filmed with actors. This did not ruin the movie for me. I love a good mockumentary, and I would still highly recommend this flick.
I can't put my finger on it, but there was something about S-Town that triggered my bullshit detector in the same way. I spent the first two episodes trying to figure out what was setting it off, but after that, I gave up and decided to just enjoy the show for what it was. And yes, I found it quite enjoyable. I don't know if I think it's worth seven hours of your time, but I think it's absolutely worth two and a half, which is how long it took me to listen to it at 3x speed. Make of that what you will.
Depressingly, I think I rather identify with the subject of the show, John. I think it's almost inevitable that I'm going to end up a deranged recluse, caring for my elderly parents, and pestering people by ranting about things that they neither understand nor care about. The only difference is, nobody will be referring to me as an eccentric genius. I'll just be that annoying old bag who kinda smells like stale piss.
*sigh* Anyone know where I can buy cyanide? Y'know, just in case.
Anyway, while I'm on the subject, I thought I might also talk a bit about podcasts in general. I've been listening to podcasts for more than ten years now (maybe more than fifteen), and for the past few years at least, they've been my main source of news and entertainment. This year, they've all been talking about the same thing. The fact that big, established media brands have recently decided to get into podcasting, and how it's affecting the advertising landscape.
Most independent podcasters rely on advertising to get by. This usually takes the form of embedded ads. This means that the sponsors pay the hosts a bunch of money, and part way through the show, the hosts will stop what they're doing and have a short semi-scripted conversation about how wonderful the sponsors' products are. That's it. Apart from the total number of downloads per episode, the sponsors don't really get a lot more data on how their ads were received. However, the big boys who are getting into the game now, are supposedly offering something more. Apparently, they're offering to serve their podcasts over streaming platforms which will allow advertisers to know exactly who's listening, at what time of day, when they pause, rewind, skip, replay, etc. The fear amongst the small fry, is that if they can't offer the same privacy-invading features, advertisers will desert them for big fish who will.
The other fear, is that a single dominant distribution platform will emerge, and much like Youtube for video, will become a sponge that soaks up all the advertising dollars. If you want to make any money podcasting, you'll have to sign up, agree to whatever terms they dictate, and hope they don't decided to demonetise you or kick you off the platform for some arbitrary reason at some point down the track.
But what about direct funding from the audience, you might ask? In the last few years, Patreon has established itself as a viable means of income for a wide range of creative types … or has it? In actual fact, I've heard a number of podcasters talk about how much of a horror show Patreon is. At least with advertising, you have a contract, which grants you a guaranteed income, so long as you follow certain agreed-upon guidelines. With Patreon, if you make one mildly controversial statement, your income can be reduced by two-thirds overnight. One technology podcaster I listen to reckons that when he happened to mention he was getting a divorce, his Patreon income instantly halved. So if you thought having big corporate sponsors was a recipe for bland "safe" content, that's nothing compared to what you can expect in a world where people are relying on direct funding from the audience.
I don't know what's going to happen with podcasting. Maybe things will sort themselves out, and everything will be great in the end. But I doubt it. More and more, the internet is being devoured by a handful of technology behemoths, and I fear that podcasting may just be the next course in the buffet. I dunno what I'll do if that happens. I can't see myself installing podcast streaming apps that monitor everything I do and report back to home base. Maybe I'll go back to listening to the wireless.